Colleges of Agriculture today are at a crossroads, but it is a crossroads which the colleges themselves have helped construct. This crossroads is the dilemma of identifying the clientele of agricultural colleges in future years and subsequently determining the direction and orientation of college teaching, research, and extension programs. The very existence of the crossroads can be attributed, in large measure, to the contribution by the colleges to the industrialization of agriculture and the migration of laborers off the farms to urban areas. A central question for agricultural colleges today, then, pertains to the role they will play in an urbanized society. Stated differently, what role can a college of agriculture play in an economy which is becoming less oriented to farming?