Many educational institutions now use client-centered evaluation of instructor and course as one of the criteria to assess an instructor's ability to teach. Reasons for the popularity of students' ratings of instruction are first, the desire of students to participate in the evaluation of courses and because of the view that students, as consumers of the educational service, are in the best position to evaluate its worth (Costin, 1971 ; Gessner, 1973; Rodin and Rodin, 1972). Secondly, because it is probably the most convenient and accessable method of gathering information on instructional effectiveness (Rosenshine, 1970); and thirdly, college administrators use student ratings of faculty for promotion, tenure, and salary purposes.



student ratings, instructor evaluations

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