Enrollment in agricultural curricula at land grant universities has declined nearly 25 percent in the past five years. This trend coupled with the shortage of agricultural scientists and an unusually high percent of faculty who are of retirement age, has created a national concern for the expertise needed to respond to the challenges of the 21st Century (Reisch 1981). As a result of this dilemma, many institutions have taken a renewed interest in recruiting. Reisch (1984) indicated there are few recruitment techniques which have not already been tried. For several years university faculty have extolled the career opportunities in agriculture without really knowing the needs or desires of prospective students. Today, however, faculty must utilize recruitment techniques that will attract rural, urban and suburban students to agricultural curricula.



recruitment, enrollment, land grant universities, curricula

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