Empirical research projects can help students to bridge the gap between theory and application of theory in agricultural disciplines. Incorporation of modern computer technology, a problem solving component and theoretical material develops and reinforces the linkages between university instruction and professional development. However, student stress and anxiety, faculty time and available resources hinder adoption of empirical research projects in some environments. The Oklahoma State University experience may be a model for other universities to use as a blueprint for the construction of individually tailored empirical research projects.
empirical research project, agricultural marketing