The effectiveness of any university program is influenced greatly by the content of the curriculum (1). For a curriculum to be effective, it must include what students need, as well as what they want. Students often want courses which will train them to accomplish specific tasks in their future occupations. What students need is to be educated in solving problems of all sorts faced in our society. In agribusiness, it is often easier to train students than to educate them because, as Roberts and Lee (2) found, their learning processes tend to favor sensing and factual materials over reading and intuition. Therefore, developing and maintaining a successful and effective agribusiness curriculum in this era of rapidly changing market demands is a challenging task.
faculty expectations, alumni expectations, agribusiness, future curriculum