A survey of high school students was conducted during an Experiment Station Open House. Ordered logit procedure was used to test relationships between degree of understanding (1) agricultural research, (2) agriculture's impact on creating jobs, and (3) tour characteristics.

Results suggest that agricultural economists have to develop strategies to better communicate the role and purpose of their discipline. An Open House may increase student awareness of agricultural careers, but further research is needed to assess the impact of tours on attitudes towards agricultural sciences and agricultural economics.



recruiting high school students, tours, understanding agriculture

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