The purpose of this study was to assess the perceptions that University of Idaho students held about agriculture and careers in agriculture. An open-ended questionnaire was administered to a cross-section of the campus student population. This study indicated a general lack of understanding by college students of what agriculture entails today and what careers are available in the field. A concentrated effort to educate the general public about the modern agriculture industry and the wide array of agricultural careers available is desperately needed to ensure that the agriculture industry will continue to prosper.



perceptions of agriculture, careers in agriculture

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