Communication is an important aspect of agriculture. Farmers’ have the ability to access numerous communication tools. These communication channels can include face-to-face, print media, and electronic media. With numerous communication sources at their disposal, it is important to understand cattle producers’ perceptions regarding the importance of these communication tools as it will help assist the beef industry in communicating with producers. This study identified Iowa cattle producers’ perceived levels of importance of selected communication tools. Findings indicated that traditional media and electronic media were important communication channels for cattle producers. Mean differences between producers’ perceived importance of communication tools and smartphone ownership were statistically significant, rating higher than producers without smartphones. Interestingly, producers with smartphones felt that electronic and social media were more important than did producers without smartphones. Producers also rated traditional media as moderately important. Further research is needed to determine why producers felt traditional and print media communication channels were important.